Websites are the first impression made with your online demographics. Put yourself in your customers’ shoes. What is the first thing you do after hearing about a product or service you are interested in? Maybe refer to Yelp! or maybe even a social media page? But where do you ultimately end up? Their website!
We’ve all seen the shady-looking, out-of-date site. We ask ourselves:
- Is this a real company?
- Are they still in business?
- If they won’t invest in their own site, should I trust them?
Make sure your website has relevant, engaging content combined with a modern design.